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Katrina Conrad runs Conrad Builds, a diversity-compliant consulting firm rooted in Boston, working mostly in construction and the building trades. Her job is connecting contractors with work-ready people and making sure the communities around her are represented in an industry that has been white and male-dominated for a long time. Her team of five has assisted over 200 companies, and her students have run from 13 years old to 73.
The part that matters for anyone designing for a community is how she tests her own work. You are never sure a design is inclusive unless you include other people in making it, so before anything goes out she runs what she calls a devil's advocate meeting, pulling her team in for the pros and cons. Because the team itself is diverse, she gets genuinely different readings of the same design. The feedback is often small and practical: whether loud colours land well with the audience she is targeting, or whether a post she assumed belonged on LinkedIn also needs to be on Instagram to reach anyone younger. Offline, she hands flyers out at bus and train depots with a QR code so the commute does the explaining.
You can build your Hispanic Heritage Month flyer with the same check. Start from event templates, show it to people from the community it is for before it goes anywhere, and put a QR code on the printed version so anyone interested can read more on the spot. Resize the same design for each platform your audience actually uses.
