The internet may be king, but The Dragonfly Lounge built its crowd on paper. This esports and hookah lounge in Kennesaw, Georgia opened in 2020 with a modern, club-like feel aimed at young adults and college students, and while most new venues poured everything into social feeds, the Dragonfly bet on something you can hold in your hand. Its number one marketing tactic is, and always has been, the humble printed flyer.
Michelle Proffit runs the marketing, bringing the eye she sharpened in catering to every design. She prints many of the lounge's flyers on thick, postcard-quality stock and puts them exactly where her local crowd already gathers, so the venue stays top of mind without paying for reach. When a new event comes up, she does not start from scratch. She opens an old design in PosterMyWall, uses one-click resize to turn it into a fresh flyer in a few edits, and has new promo ready in minutes at no extra cost. That speed kept her marketing moving even when opening hours and events kept shifting.
You can work the same way. Start from a template, drop in your event details, and export a sharp, high-resolution 12x18 file that is ready for the print shop. The same design resizes for a grand opening flyer, a sale flyer, or a run of bar flyers for your next event, so one idea covers your whole calendar, on the wall and online.
Read further: Why flyers remain The Dragonfly Lounge's go-to marketing tactic