Mell Barrie has been a personal trainer since 2015, running weight loss and strength training under the name Minifitchick. She sells her packages on her own website, but almost nobody lands there cold. Instagram does that job first. She posts her own fitness journey, the workouts, the food, the progress, and the website link sits in her bio for anyone who decides they want in. As she puts it, very few people click through to a stranger’s services page without some reason to trust the person behind it.
What she posts is deliberately not a sales pitch. Workout videos people can follow from their living room, pictures of what she ate, nutrition advice built as infographics in PosterMyWall, progress updates, memes, and the occasional honest post about a week of cheat days. Those honest ones pull the most replies, because her followers are living the same thing. She asks questions in captions on purpose, since comments between followers build a community rather than an audience. She has also noticed that an animated slide outperforms a still image every time.
You can work the same way. Build a week of posts from Instagram post templates, turn the ones worth animating into Instagram reels, and keep the colors and fonts consistent with Brand Kits so the feed reads as one brand. Then line the whole month up in the Content Planner and let the Instagram scheduler post them while you work.
Read further: 5 fitness marketing strategies to grow your brand and a loyal clientele