Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
What can you include in your small business email templates?
When creating small business emails, the right elements can drive results and strengthen relationships with your customers. Here’s what you can include:
Promote new products and services
When launching a new product or service, your small business email is the perfect place to share the news. Add attention-grabbing images and a clear description of the product’s benefits to small business email templates. Focus on how it solves a problem or meets a need for your customers. Including a direct link to the product page makes it easy for readers to learn more or make a purchase. While this approach boosts awareness, it can also drive immediate sales.
Announce exclusive discounts with small business email templates
Everyone loves a good deal, and small business emails are a great way to announce sales and special promotions. Highlight exclusive discounts or offers that are only available to your subscribers. Clearly display the discount code or offer details and mention how long it’s available.Adding urgency to your emails, with phrases like "limited time only" or "while supplies last," encourages your audience to act fast. This can drive engagement and push more readers to make a purchase or sign up, as they won’t want to miss out on the offer.
Build relationships with regular newsletters
Sending regular newsletters helps build a strong connection with your audience. Share useful updates, behind-the-scenes stories, or company news that keeps customers engaged with your brand. ‘Make your newsletter valuable by including tips, industry news, or special content that your readers can’t find elsewhere. Over time, this consistent communication builds trust, making your small business the go-to option in your field.
Include customer testimonials in small business emails
Featuring testimonials from happy customers is an effective way to build credibility. Include short, genuine reviews that highlight the positive experiences your customers have had.When potential customers read real feedback from others, they are more inclined to trust your brand and feel assured about making a purchase. Adding photos of customers or showcasing your product in action makes the testimonials feel more personal and relatable, enhancing their impact.
Invite to exclusive events
If you’re hosting an event, like a product launch or a special workshop, your email is the ideal way to extend invitations. Share event details, including schedule, time, location, and how to RSVP. Highlight any exclusive aspects, such as limited seats, special guest speakers, or early access to products, to make customers feel valued and encourage them to participate.
Best practices for using small business email templates
When designing small business emails, following some best practices can help you make them visually appealing and effective in driving engagement. Here are some essential tips to guide you.
Limit font choices in your small business email templates
Using too many different fonts can make your email look chaotic and unprofessional. Stick to one or two professional fonts that complement each other, ensuring readability. Also, limiting your font choices ensures your email displays correctly across different email clients, as not all of them support every font.Consistent font choices also help maintain a polished appearance and keep your message easy to follow, making your email visually cohesive and pleasant to read.
Include social sharing buttons
Encourage your readers to share your content by including social media buttons. This can help broaden your reach and increase brand visibility. Make it easy for readers to follow your business on different platforms, or to share your offers and updates with their networks.
Prioritize a clear hierarchy
Avoid overcrowding small business email templates with too many elements. Establish a clear hierarchy by organizing content so that the most important information stands out. Use headers, subheaders, and body text in a way that guides readers through the email.Highlight essential points, such as product announcements or discounts, at the top, followed by supporting details, so your audience knows what to focus on first.
Use brand colors consistently
Your brand’s colors should be used throughout your email template to reinforce brand recognition. With PosterMyWall Brand Kits, you can stick to your brand palette and create a cohesive look that reflects your business identity.Consistent use of colors helps to build trust and makes your emails instantly recognizable, even before readers fully engage with the content.
Optimize CTA buttons
Calls to action (CTAs) are crucial for driving conversions, so make sure they stand out. Use contrasting colors for your CTA buttons and ensure they’re clearly visible and easy to click, especially on mobile devices.An eye-catching CTA button can increase the chances of readers taking the next step, whether it’s making a purchase or signing up for an event.
Use white space effectively
White space, or the empty space between elements, helps make your emails easier to read and navigate. It gives the design breathing room and ensures the content doesn’t feel cramped or cluttered. Use them effectively to allow readers to focus on your message without feeling overwhelmed by too much information.